Paul Mitchell returns as the official hair care of the AVP’s seven-tournament tour
COSTA MESA, Calif. (July 27, 2015) – The Association of Volleyball Professionals (AVP), the premiere professional beach volleyball tour in the U.S., announced that John Paul Mitchell Systems, the globally recognized professional hair care company, has increased its partnership investment in the AVP tour this season, continuing their lengthy history of support for professional beach volleyball.
As the official hair care partner of the AVP tour, Paul Mitchell schools and stylists will be on site at all seven AVP tour stops as well as the FIVB St. Petersburg Grand Slam, donating their time and expertise to cut and style hair for charity. Fans who visit the Paul Mitchell booth will also receive complimentary consultations and product samples.
“Paul Mitchell has been a great supporter and partner of the AVP, and we are thrilled that we have been able to build upon our long-standing partnership,” said AVP Managing Partner Donald Sun. “It is evident across the board with the AVP that style is as much a part of our sport as athleticism, and Paul Mitchell brings an unparalleled element of style that is truly a great fit with our brand.”
“We are excited to partner with the AVP again under the strong and committed leadership of Donald Sun,” said Julie Solwold, Vice President of Global Sports & Events at John Paul Mitchell Systems. “Beach volleyball has been a cornerstone of our sports marketing efforts for many years representing the healthy, fit, lifestyle Paul Mitchell believes defines beauty.”
The AVP’s 2015 schedule includes seven tournaments in different regions of the U.S., from New York to Southern California. In its fourth year under the guidance of AVP Managing Partner Donald Sun, who purchased the tour in 2012, the AVP has expanded its property to include tour stops this season in New Orleans (May 22-24), New York (July 17-19), Seattle (Aug. 7-9), Manhattan Beach, Calif. (Aug. 14-16); Chicago (Aug. 28-30); Cincinnati (Sept. 4-6); and Huntington Beach, Calif. (Sept. 11-13).
The AVP is the exclusive domestic beach volleyball home of the nation’s top athletes, including Olympic gold medalists Kerri Walsh-Jennings (2004, 2008, 2012), Todd Rogers (2008) and Phil Dalhausser (2008); Olympic silver medalists April Ross (2012) and Jen Kessy (2012); two-time Olympians Jake Gibb (2008, 2012) and Sean Rosenthal (2008, 2012); Olympian Nicole Branagh (2008) and several other Olympic hopefuls of the 2016 Rio Games.
ABOUT THE AVP
Established in 1983, the AVP (Association of Volleyball Professionals) produces, markets and distributes volleyball events worldwide, including the popular AVP Pro Beach Volleyball Tour. While promoting family-oriented events and supporting a healthy lifestyle, the AVP is best known for its world-class athletes, who have won numerous Gold, Silver and Bronze medals in the Olympic games. The AVP headquarters are in Costa Mesa, California, USA.
ABOUT PAUL MITCHELL
John Paul Mitchell Systems®, a top manufacturer of salon-only professional hair care products, has been serving the professional beauty industry for over 30 years. The company currently produces over 100 products (including the brands Paul Mitchell®, MITCH®, Awapuhi Wild Ginger®, Tea Tree, Paul Mitchell® Pro Tools™, PM SHINES® and Paul Mitchell® the color). John Paul Mitchell Systems® products are sold through distributors within North America to over 100,000 hair salons. Internationally, John Paul Mitchell Systems works with distributors in 86 countries that supply thousands of hair salons. The company does not test its products on animals, nor has it ever tested its products on animals. In accordance with CEO John Paul DeJoria’s motto, “Success unshared is failure,” John Paul Mitchell Systems® has a strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally.
Media contacts:
Crystal Fukumoto Greg Ball Kalena Nordgaarden
AVP / BZA Public Relations AVP / BZA Public Relations John Paul Mitchell Systems
crystalf@bzapr.com gregb@bzapr.com Kalena@JPMS.com
(310) 709-8690 (760) 271-9183 661-298-0400