NEWPORT BEACH, Calif. (April 1, 2014) – The Association of Volleyball Professionals (AVP), the premiere professional beach volleyball tour in the U.S., is proud to announce that Barefoot Wine, maker of fun, flavorful and affordable wines, has been named the official wine of the AVP Tour. Barefoot Refresh, a light-style or light-bodied, refreshing wine with a signature fizz, will appear on court, in national television advertising and at special on-site activations during all seven of the AVP’s tournaments across the United States. Additionally, Barefoot Bubbly will be the toast of choice for all post-tournament championship celebrations, a tradition of AVP tournaments.
“This is a terrific partnership for us and we’re happy to have Barefoot on board again for the 2014 season,” said AVP Managing Partner Donald Sun. “We truly appreciate the support they have shown professional beach volleyball over the years.”
“We’re excited to partner with the AVP for its 2014 season, as we feel strongly that the Barefoot brand fits perfectly with the beach volleyball lifestyle,” added Peaches Brady, Brand Manager for Barefoot Wine & Bubbly. “We have worked with the AVP before, and we’re looking forward to being back at the beach with them again this summer.”
The AVP’s 2014 schedule includes seven tournaments in different regions of the U.S., from Florida to Southern California. In its third year under the guidance of AVP Managing Partner Donald Sun, who purchased the tour in 2012, the AVP has expanded its property to include tour stops this season in St. Petersburg, Fla. (May 29-June 1); Milwaukee (July 3-6); Salt Lake City (Aug. 7-10); Manhattan Beach, Calif. (Aug. 15-17); Cincinnati (Aug. 28-31); Atlantic City, N.J. (Sept. 5-7); and Huntington Beach, Calif. (Sept. 25-28).
The AVP is the exclusive domestic beach volleyball home of the nation’s top athletes, including Olympic gold medalists Kerri Walsh-Jennings (2004, 2008, 2012), Todd Rogers (2008) and Phil Dalhausser (2008); Olympic silver medalists April Ross (2012) and Jen Kessy (2012); two-time Olympians Jake Gibb (2008, 2012) and Sean Rosenthal (2008, 2012); and Olympian Nicole Branagh (2008).
ABOUT THE AVP
Established in 1983, the AVP (Association of Volleyball Professionals) produces, markets and distributes volleyball events worldwide, including the popular AVP Pro Beach Volleyball Tour. While promoting family-oriented events and supporting a healthy lifestyle, the AVP is best known for its world-class athletes, who have won numerous Gold, Silver and Bronze medals in the Olympic games. The AVP headquarters are in Costa Mesa, California, USA.
ABOUT BAREFOOT WINE & BUBBLY
Barefoot Wine is the most awarded wine brand in US competitions. Barefoot’s California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot’s still wine portfolio includes 16 offerings and is available for a suggested retail price of $7 for 750-ml bottles, $12 for 1.5-liter bottles. Barefoot Bubbly ($10) is available in ten offerings, including NEW Barefoot Bubbly Fusions, and is the most awarded Sparkling Wine in US competitions. Barefoot Refresh ($8) is available in four new lively and light-style offerings. For additional information, visit BarefootWine.com or Facebook.com/BarefootWine.
Media contacts:
Crystal Fukumoto Greg Ball Blaine Rueber
AVP / BZA Public Relations AVP / BZA Public Relations Barefoot – Hunter Public Relations
crystalf@bzapr.com gregb@bzapr.com brueber@hunterpr.com
(310) 709-8690 (760) 271-9183 (212) 679-6600