AVP Announces Beach Juice as Exclusive Official Hard Tropical Punch and Wine Ready to Drink Partner for the 2026-2027 Seasons
April 30, 2026 – The AVP, the preeminent professional beach volleyball league in the world, today announces Beach Juice as the exclusive official Hard Tropical Punch and Wine Ready to Drink partner for the 2026 and 2027 seasons. The two-year deal will bring Beach Juice’s zero sugar, 11% ABV, tropical fruit flavored beverages to AVP League, AVP Heritage Tournament Series, and AVP America events across the country.
As the Official Hard Fruit Punch of the AVP, Beach Juice will have a dynamic presence throughout the 2026 and 2027 seasons. Fans at AVP events will be exposed to the brand through prominent signage and branding, while some may get to experience the brand up close through on-site activations at select events. Beach Juice will also come to life on the national broadcast stage with custom in-broadcast features on the CW and CBS Sports, bringing the brand directly to millions of viewers tuning in from home. Beyond the court, the partnership extends into the digital space through custom content and exposure across AVP’s digital platforms, ensuring Beach Juice connects with fans wherever they engage with the sport.
“Beach Juice becoming the Official Hard Tropical Punch of the AVP puts our brand exactly where it belongs — at the center of the action, where the energy is high and the good times are front and center,” said Britt West, Chief Commercial Officer, GALLO Wine and Spirits. “Beach volleyball commands one of the most passionate fan bases in the country, with over 24.4 million fans across the U.S. and the distinction of being the number one team sport for women in America. That kind of following deserves a brand that matches its intensity and spirit. This is a significant step in continuing to extend Beach Juice’s reach, and it firmly advances our mission to own fun in the sun. We are incredibly excited about what this partnership means for our brand and for the fans who live and breathe this sport.”
The AVP showcases the world’s best men’s and women’s beach volleyball players competing at iconic venues from coast to coast from May through September, and the 2026 schedule is the most exciting yet. Returning to cities that saw tremendous success in 2025 — including Miami, Los Angeles, New York, East Hampton, Dallas and Chicago — the AVP is also expanding into exciting new markets such as Aspen and Las Vegas as it continues to grow its fan base and bring the sport to new audiences. The 2026 schedule also includes the AVP Heritage Tournament Series, with events in Manhattan Beach and Huntington Beach, California, as well as the AVP Heritage Contender schedule. As the AVP adds new brand partners like Beach Juice, it is elevating the fan experience at events and collaborating with like-minded brands to reach broader, more diverse audiences.
“AVP delivers an electrifying live sports experience like no other,” said Robert Corvino, AVP Commissioner. “We are thrilled to be partnering with Beach Juice throughout the 2027 season and bringing their fun, hard tropical punch to our fans at iconic destination venues across country.”
Global representation and marketing services business, THE·TEAM, served as the exclusive sales agent for the AVP throughout the deal process via its U.S. Rights Sales group.
Tickets for the 2026 AVP season are on sale now. For tickets and more information, please visit www.avp.com.
About Beach Juice
Beach Juice is a zero sugar, ready-to-drink hard tropical punch built for the next generation of legal drinking age consumers. Beach Juice brings full tropical fruit flavor in a tetra format that fits today’s consumers’ lifestyle. The perfect addition to your party and tastes like that feeling when you thought it was a Sunday, but it’s actually a Saturday. Current flavors include Strawberry Guava Lemonade, Mango Peach Smash, Watermelon Rush, Pineapple Passionfruit Punch and coming soon Topical Berry Blast. BYOB – Bring Your Own Beach! For more information, please visit beachjuice.co and follow Beach Juice on Instagram, Facebook, and TikTok (@DrinkBeachJuice).